GolfNow PGA Tradeshow Booth
Minimal clutter. Maximum awareness. The PGA Merchandise show is the biggest event for GolfNow’s B2B business every year. Past booth designs have incorporated long lists of statistics, timelines, and other large blocks of information. The sales staff was finding that the message wasn’t getting across to attendees. For the 2018 booth, we decided to simplify the design and focus on a few key takeaways instead. I chose to emphasize the 3 bold colors of the GolfNow brand to help the booth stand out on the tradeshow floor. The exterior of the booth used color and large typography to draw people in with a straightforward message. The interior of the booth incorporated photography to give more information on the services GolfNow provides. Each section of the booth highlighted a technology or service and gave one compelling fact or description of each. This helped to establish more meeting space and allowed us to focus on key products the sales team would be discussing. It was very rewarding to see my design in a tangible space and see attendees reading and interacting with the booth.