Golf Business Solutions Sales Materials
Simplifying and colorizing. In preparation for the upcoming GolfNow B2B rebrand into Golf Business Solutions, I was tasked with updating the sell sheets, presentations, and email templates. The Senior Designer established the visual style of the new brand, including desaturated hero images with one focal element in full color, headers written in all caps, and the bold green color. For the sell sheets, I worked directly with the Senior Designer to implement her visual template throughout the various products. The updated B2B website was designed in a slightly different style, which provided me a challenge for the presentations and emails. Both of these materials needed to visually work next to both the website and sell sheets, so I used elements from both. I incorporated bright green backgrounds and outlined buttons throughout the presentation and email templates. This project had a very rigorous timeline, but it has been rewarding to finally see the new brand and new sales materials in the wild.